So you need a website. If you’ve never gone through this process before, or even if you have, chances are you have a lot of questions. Here are a few tips to point you in the right direction:
What is your message? This is the basis for all marketing, and if you have a marketing strategy, you’ll already know the answer to this. Is it that you sell the cheapest widgets? Is it that your business prides itself on its unparalled customer service? Is it that you have the largest selection of whatsits in North America and you have a no-questions-asked return policy? Take a moment and think: if you had thirty seconds to talk about your business, what you would say?
What do you need your website to do? Will your website provide information on your product or service? Would you like to sell your product or service online? Will your website collect money? Donations? Will it have a help section? Media gallery? Write a blog? Make a list.
Consider your budget. What you want to spend may not be in line with what features you want. When you do meet with a web designer, talk candidly about your needs and your budget. Your web designer may be able to make suggestions that bridge the gap between need and cost.
By having a good idea of what your needs are before meeting with a website designer your meeting will be more meaningful. The more planning you do in advance means a more organized project. A more organized project can mean less cost. Have a clear idea of what you want, but keep an open mind; your web designer may have some ideas to make your vision even better.